Wednesday, June 20, 2018

Amador Council of Tourism: Yelp Business Strategies - Wed June 27

You are invited to an educational session, Yelp Business Strategies,  on Wednesday, June 27, 5 pm to 7 pm, at Jackson Rancheria Casino Resort. Attached is the information about our exciting event September 14-16, a Yelp Gold Country Getaway. In preparation for the Getaway, Amador Council of Tourism and Jackson Rancheria Casino Resort are offering an opportunity to elevate your knowledge about Yelp for your business. Appetizers will be available and a no-host bar thanks to the generosity of Jackson Rancheria Casino Resort.

Guest speakers are John Carroll, Yelp Senior Manager of Business Outreach, and Alex Lane, Yelp Sacramento Community Director. Discussion will cover a range of topics like: benefits and considerations of Yelp, how to drive good results from Yelp’s Gold Country Getaway. Amador Council of Tourism will provide a handout on reputation management on social media platforms.  

Thanks to all who have responded with ideas for the Gold Country Getaway. It is really taking shape. We still have room for more, if the opportunity fits your business plan. Please do call or email Maureen Funk, maureenfunk@volcano.net or 209-969-5065, or Emily Tirapelle, etirapelle@jacksoncasino.com, 209-223-8589, with any questions or ideas.

Thank you for your support,

Maureen Funk
Amador Council of Tourism
PO Box 40/460 Sutter Hill Road, Ste. D
Sutter Creek CA 95685
Phone: 209-267-9249


Yelp Gold Country Getaway 2018, September 14-16

We are looking for experiences at Amador destinations for the Yelper Elite on Friday, September
14, and Saturday, September 15. We want exclusive, awesome experiences that will bring them
back to Amador for more.

What is an Elite Yelper? The Yelp Elite Squad is Yelp’s way of recognizing people who are active in
the Yelp community and role models on and off the site. Elite-worthiness is based on a number of
things, including well-written reviews, high quality tips, a detailed personal profile, an active voting and
complimenting record, and a history of playing well with others. Elite Yelp attendees are hand-selected
to ensure our success.
Deadline: May 24th, Thursday
Short list of musts:
Current Amador Council of Tourism Membership
Brick-and-mortar business with an existing Yelp listing
At least 3 stars on Yelp.
Desirable: Guest Wi-fi during event and Amador-awesome
When: Daytimes, Friday, September 14; Saturday, September 15; Sunday, September 16
Make it work: Choose an experience your business will offer. Be playful and think VIP. Set a
maximum-size group for your event that will make it most successful for you and most enjoyable for
your Yelpers. Set a cost. Yelpers will be happy to pay for this experience, and have done so at other
getaway events.
Send Maureen Funk, maureenfunk@volcano.net, and Emily Tirapelle,
etirapelle@jacksoncasino.com, an email with “Yelp Gold Country Getaway” in subject line, and tell us your great idea, including the details.
Keep calm: This is about in-person marketing, not the Yelp platform itself. To avoid any perception of “pay to play”, Yelp sets up a separate event listing where attendees can review the event, not the
business itself. These reviews are essentially always positive! This also protects the business from
getting reviews on their business page based on a one-off experience. The event reviews will still live on Yelp and are (most importantly) viewed mostly by Elite Yelpers far and wide, not just those who
attended the getaway. By handpicking our guests, we are getting a concentrated group of influencers to visit Amador County for the first time. Yelp puts tens of thousands of marketing dollars toward
promoting and cultivating an experience for the Elite Yelpers, which is most effective for both our users and the participating businesses.
Here are some examples of other Getaways:
Yelp’s Tahoe Getaway
Yelp’s 10-Year Anniversary
Yelp Winter Break
What else to know:
Yelp Factsheet
ABC’s of Yelp
Guidelines for Yelp Posts
Still have Questions? Contact Emily Tirapelle or Maureen Funk.

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